Retail training is tough
Get field teams up-to-speed quickly and easily with e-learning
With a geographically scattered workforce, seasonal onboarding, and rapid staff turnover, getting the right message, the right way, to the right people at scale can feel impossible.
But failure means missing quarterly KPIs and revenue goals or, worse, a dangerous liability issue. Not to mention that customer satisfaction and spending tie directly to employee performance.
Impact of poor training
Lower productivity
Missed KPIs
Reduced revenue
Liability
Lower customer satisfaction
The pressure is on to ensure seasoned and seasonal employees know their stuff. Phew—do we even have time for a deep breath?
E-learning is a cost-effective and efficient way to reach associates globally in real time. E-learning is easy to create, update, and share so operations keep running smoothly.
It’s full of tools to make learning engaging and active. Plus, e-learning makes it easier to track results and adjust tactics. That means improved outcomes and real, positive changes.
Retail e-learning use cases
Sales
Systems
Inventory
A good e-learning tool makes it lightning-fast to build and deliver training in hours, not months. There’s no need to wait until the entire team can join on their day off to roll out a new policy, so that newly discovered POS problem in store 347 doesn’t become an issue in all 347 stores.
Employees can take training in bite-size pieces on their phones, a company computer, or a tablet. There’s no need to pull people off the floor for hours—it’s easy to take a short lesson between customers and pause/restart. What’s more, employees can go at their own pace, so the speed-reader and the slow studier both get what they need, how they need it.
When a policy changes, there’s no need to print new materials, reformat complicated documents, or re-record last year’s webinar. With e-learning, those costs are gone with a simple click to update and publish. In fact, 79 percent of Articulate 360 customers have reduced their training costs. And, e-learning is easy to scale—use it once or repurpose it many times over—the set-up cost is nearly the same. With a few tweaks, you can reach stores, franchises, and wholesale accounts. Can you say the same for the four-inch training binder doubling as a doorstop?
You don’t have to be a designer or a learning expert. E-learning makes it easy to copy and paste from your operations playbook into custom courses for different training needs. With intuitive software, create learning paths for tenured team members who need a refresher and another for the day-three employee who still struggles to clock in.
Best-in-class e-learning solutions will include an easy-to-use dashboard to track employee participation and performance. You can also have minimum pass rates for knowledge checks and quizzes. That means it’s easier to tell which employees and stores are learning and which are struggling—and tie these results to store outcomes.
PowerPoint
Point of Sale
Physical documents
Learning Management System
E-learning
Mobile application
