E-Battlecard Examples

Digital battlecard templates and design tips

Explore a finished e‑battlecard example

Explore this fully-built e-battlecard template first. Then, learn how each of the four sections came together so you can do it yourself.

Explore the example

How we made it:

Designed as a microlearning course in Articulate 360
Organized into numbered slides for quick, easy navigation
Enhanced with interactive tabs, cards, and embedded media
Supported by AI Assistant for editing and custom image generation

Explore the example template here, or click to play the video preview above.

👉 Next up: a section-by-section breakdown. Take a deep dive into the four building blocks of a good e-battlecard. In each section, we’ll share additional strategies and formatting ideas to create your own.

BATTLECARD SECTION 01

Competitor introductions

What should this section cover?

Start with the basics: Who’s the competitor, what do they offer, how do they rank in the market, and how do they talk about themselves? Give reps a quick snapshot of the competitor’s biggest brags and gaps.

Here are a few ways to approach this section.

Example 01: Fast facts list. List important points of comparison, such as your competitor’s main audience, key claims, price range, etc.

Example 02: Product or service demo. Give reps an inside scoop on the competitor’s offering with image carousels, screengrabs, screencasts, animated GIFs, or short video clips.

BATTLECARD SECTION 02

Feature comparisons

What should this section cover?

Create quick-reference, side-by-side comparisons to show how your solution compares, and which features outshine the competition’s. This is where reps pull out the facts—and win.

Here are a few ways to approach this section.

Example 01: Comparison table. Provide a clean, side-by-side showdown.

Example 02: Click-through cards. Help reps swipe through feature highlights on the go.

BATTLECARD SECTION 03

Talk tracks and objection handling

What should this section cover?

Your reps have about five seconds to sound confident when a customer says, “Yeah, but…” This section arms reps with polished responses and snappy scripts to seal the deal.

Here are a few ways to approach this section.

Example 01: Drop-down accordion rows. A collapsible Q&A format keeps information tidy and searchable.

Example 02: Talk tracks carousel. Give reps a scroll-through set of key talking points to keep these differentiators top of mind.

BATTLECARD SECTION 04

Proof points

What should this section cover?

The prospect’s interested, but still skeptical. No problem—add the credibility-boosters reps need to prove your solution is more than just empty promises.

Here are a few ways to approach this section.

Example 01: Clickable proof point tabs. Arm sales reps with a quick-reference collection of customer stats and quotes—organized by your company’s main product claims.

Example 02: Additional resources button stack. Link to case studies, product one-pagers, ROI calculators, or other external-facing resources that reps can share with prospects to build confidence.

Additional formatting options

Organize all of your competitor battlecards in a single course

The examples highlighted so far showcase how you might create a single competitor battlecard with a microlearning format. Here’s another option: Organize all of your competitor battlecards in a single course like the sample below.

Click to play the video preview.

When should I use each format?

Microlearning. Deliver quick, just-in-time support on one high-priority competitor with a single battlecard. It’s perfect for fast-paced sales situations or onboarding reps to a specific competitor or segment.
Full-length course. A course that houses all your competitor battlecards in one place gives your team a structured, go-to library. It works well for larger teams, multiple product lines, or markets where competitive dynamics shift often.