The challenge
The product team at a SaaS company is under pressure to roll out new features to keep up with competitors. But without insight from the sales team, they lack critical knowledge about real customer pain points.
Meanwhile, the sales team needs to understand and articulate new technical upgrades to customers—without it, they risk confusing potential buyers. Every department has its own rhythm, tools, and challenges, but they all need to work in harmony to drive business success.
The desired results
Break down silos, create better cross-functional teams, and get all departments on the same page.