Why Customer Training Matters

And how to get started

Introduction

Customer training isn’t just about teaching users how to navigate your product—it’s about empowering them to get the most value from it. A well-trained customer is a confident user, and confident users are more likely to stick with your product, recommend it to others, and integrate it into their daily workflows.Training enhances customers’ experience with your product, reduces frustration, and decreases their reliance on customer support teams. In this e-book, explore how customer training can benefit both your users and your business via higher retention rates, fewer support tickets, and increased customer loyalty.

One study found enabled customers use the product more, which boosts adoption.

68%

of trained customers use products more often

56%

use more product features

Source: TSIA Training/Adoption Survey

Why customer training programs fall flat

A well-executed training program can transform new customers into power users, but getting there isn’t as simple as offering a general onboarding session.

Here’s where many programs come up short:

One-size-fits-all doesn’t work
Generic training fails to engage users at different skill levels and lacks the personalization that is essential for effective learning.

Information overload leads to frustration
Long, content-heavy sessions overwhelm users and hinder comprehension and knowledge retention.

Lack of ongoing education stalls adoption
Without continuous learning opportunities, users may forget or miss key features, leading to underutilization or product abandonment.

A better way through interactive training

The most effective training programs are designed to meet individual needs, deliver content efficiently, and provide ongoing support and feedback throughout the journey.

With the right tools and strategies, you can avoid many of the common pitfalls that undermine customer training programs.

What's Inside the Guide

A well-structured training strategy will help you drive customer success, satisfaction, and retention.

This guide will help you create and conduct effective customer training that turns users into advocates and leads to better product adoption.