Maximizing Training Engagement
5 tips for keeping customers dialed in
Lack of engagement can stem from many factors, whether environmental, interpersonal, or internal.
But the solution isn't more splashy content. The goal is to make learning valuable, accessible, and even (gasp!) enjoyable.
In this chapter, explore five actionable tips to keep customers engaged, motivated, and invested in your training program.
Not everyone learns the same way. Some people learn better independently, while others thrive in group settings. A variety of learning experiences makes your training more adaptable to different learning styles and workplace contexts, whether it’s for store employees, field workers, or frontline teams, giving customers more opportunities to stay engaged throughout their journey.
Webinars: Live or on-demand, webinars allow customers to learn from experts, ask questions, and interact with peers.
Videos: Short, engaging tutorials break down complex concepts into easy-to-digest pieces.
E-learning modules: Structured courses with quizzes and interactive elements reinforce key concepts.
Microlearning: Bite-sized lessons help busy customers learn on their schedule.
Monthly deep dives: These sessions explore advanced topics to keep experienced users engaged.
Gamification: Adding gaming elements makes learning more engaging and rewarding.
According to a LinkedIn Learning study, learners who used social features spent 30 times more hours learning than those who didn't. Building a community around your training program fosters collaboration, accountability, and long-term engagement.
Here are some simple ways you can offer social learning opportunities during training.
Start chat threads where customers can pose questions, share insights, and help one another.
Facilitate small, interactive sessions that foster peer-to-peer learning and engagement.
Create a dedicated space for customers to connect, share best practices, and get answers from experts.
When you get a new product that promises to make your life easier, the last thing you want is a generic training module that doesn't address your specific needs. What you need is a personalized training path that features role-specific tutorials and real-world use cases.
Tailoring content to customers’ roles, experience levels, and goals helps you create an experience that’s relevant to learners.
Here’s why that matters:
Faster time to success – Customers reach their goals more quickly with training that fits their needs.
Stronger relationships – Personalized learning builds trust and boosts satisfaction.
Scalability – Adapts easily to different customer segments as your business grows.
Continuous improvement – User insights help refine and enhance future training.
With so many distractions in the modern world, it’s hard to stay focused on any given task for long. Customer training is no different. That’s why the key to maintaining engagement is keeping content short and sweet.
To do this:
Make learning bite-sized - Break down training into short, digestible chunks.
Paint a picture - Use visuals and graphics to make content more compelling.
Wrap it up - Provide summaries and key takeaways at the end of each lesson.
People love seeing progress, and small wins can motivate customers to keep going. You can do this through progress trackers that show how far along in the course users are, badges for completing modules, or mini-certifications and awards for correctly answering quiz questions.
With technology evolving so rapidly, training and upskilling is a necessity. But learning curves can be steep, and any missteps along the way can leave customers feeling frustrated, overwhelmed, and insecure. That’s why a strong support system makes all the difference in a successful customer training journey. Here's how you make that happen:
Provide easy access to resources, FAQs, and guides.
Promote peer-based learning and problem-solving.
Offer live chat, email, or phone support for any queries related to training.
Help prevent common hurdles before they become a blocker.
Tamr needed a smarter, more adaptable approach to meet customer demand for training on their data products. By shifting to an online-first model with Articulate 360, they cut LMS admin time by 50%, reduced instructor-led training demand, and made learning more scalable for their customers.
Their new approach using engaging, interactive courses helps customers stay up to date with Tamr’s data solutions, best practices, and evolving product capabilities.
Read the case study
